Privacy Policy

i. Identity Data

Full name, username or similar identifier, Country of Residence (if provided), and any profile information (Gender), you choose to provide in the Hayy.AI App.

ii. Contact Data

Email address, phone number, postal address, and other contact details you provide when creating an account, contacting support, or otherwise communicating with us through the Hayy.AI App.

iii. Interest and Preference Data

Property interests, project inquiries, and preferences you share with us.

iv. Communication Content

Any information you share via email, WhatsApp, forms, support tickets, or phone calls when you contact us.

v. Ecosystem Interaction Data

Information you share with agents, partners, or developers through our Platforms in connection with listings, projects, or services.

vi. Transaction & Service Data

Information relating to your use of our services, such as:

Mortgage-related information like Nationality, Residency status, Marital Status, Age, Employment type, Income, Capital, Co-applicant and documents (when applicable), including credit information (UAE only), where required to provide mortgage or related financial services.

vii. Service Preferences

Information about your interests in our products or services and how you configure and use features within the Hayy.AI App (e.g., preferred device settings, automation rules, notification preferences).

viii. Technical Data

IP address, device type, unique device identifiers, operating system, app version, browser type (for web access), language and time zone settings, and other technical information generated when you install, access, or use the Hayy.AI App.

ix. Usage and Behavioural Data

Information about how you use and interact with the Hayy.AI App, including features used, in-app actions (e.g., taps, clicks, screens viewed, time spent, navigation paths), interaction with notifications, log files, and crash or performance data.

x. Communication Data

Content of your communications with us (e.g., support requests, feedback, survey responses, or other inquiries) and related metadata, whether submitted via the Hayy.AI App, email, or other channels.

xi. Children's Data

Hayy.AI is not intended for children under 16 in the EU or under 18 in the UAE. We do not knowingly collect or process personal data from minors. If we discover that a minor has created an account or provided personal information, we will delete the account and associated data immediately. If you believe a minor has used the Platform, please contact us at info@hayy.ai.

i. Consent

For marketing communications, non-essential cookies and similar tracking technologies, behavioural analytics, and, where required by law, the use of user-uploaded content (such as pictures) for improving and training our AI models and Services.

ii. Legitimate Interests

For app and service analytics, security and fraud prevention, improving and developing the Hayy.AI App and our AI models (including limited use of user-uploaded content where permitted by law), and ensuring the effective operation of our business, provided that such interests are not overridden by your fundamental rights and freedoms.

iii. Legal Obligation

To comply with applicable laws and regulations, regulatory requirements, and lawful requests from competent authorities, and to establish, exercise, or defend legal claims, including related record-keeping obligations.

i. Providing Services

• Enabling communication between you and real estate agents/agencies
• Managing enquiries, bookings, viewings, and interactions
• Responding to questions, complaints, and support requests

ii. Improving User Experience

• Personalizing search results, recommendations, alerts
• Tailoring content, marketing messages, and notifications, where permitted by law and based on your consent or our legitimate interests
• Enhancing Platform design, performance, and usability

iii. Marketing & Communications

• Notifications about new listings, projects, and promotions, where you have not opted out of such communications
• Special offers relevant to your interests, based on your preferences and, where required, your consent
• Agent/agency-focused communications (product updates, leads, statistics, and service information)

You can opt out of marketing communications at any time by contacting us using the details in Section 13.

iv. Internal Business Purposes

• Analytics, service optimization, and trend analysis
• Performance monitoring of agents engaging with users for quality and performance purposes
• Quality control for calls, emails, and messaging, which may include limited review or recording where permitted by law

v. Fraud detection

• Fraud detection and prevention, and monitoring for security incidents

vi. Mortgage & Financial Services (Optional)

• Assessing eligibility for financial services, together with our mortgage or financial partners where applicable
• Sharing necessary information with banks and other financial institutions to process your mortgage or related financial enquiries, based on your request and, where required, your consent

vii. Legal & Regulatory

• Compliance with PDPL, GDPR, and other legal requirements
• Responding to law enforcement or regulatory agencies, courts, and other public authorities, to the extent required or permitted by law

viii. Automated decision-making / profiling

We do not make decisions based solely on automated processing, including profiling, that produce legal effects concerning you or similarly significantly affect you. Any profiling for analytics or marketing is limited and based on your consent or our legitimate interests, and you can object or withdraw consent at any time.

ix. AI Features and Automated Processing

The Hayy.AI Platform includes AI-driven features such as property recommendations, automated insights, and chatbot interactions. These outputs are informational only and should not be considered financial, legal, or investment advice. We do not use automated decision-making that produces legal or significant effects on users. We also do not use your uploaded documents or images to train AI models without explicit consent where required.

i. Real Estate Ecosystem Partners

• Registered real estate agents and brokers
• Real estate agencies
• Developers
• Mortgage advisors and banks
• Property management companies

When you enquire about a property or project through our Platforms, your details (such as your name and contact information and the content of your enquiry) are shared with the assigned agent or relevant ecosystem partner so that they can respond to you, based on your request and the applicable legal basis.

ii. Service Providers

• Hosting & cloud services
• CRM systems
• Customer support tools
• Marketing & advertising platforms
• Analytics and anti-fraud systems

These providers act as our processors, may only process your data on our documented instructions, and are contractually prohibited from using your data for their own independent purposes.

iii. Group Companies

Within KLUGSYS Group internationally, for internal administrative purposes, centralised service provision, and to support the purposes described in this Privacy Policy, subject to appropriate safeguards and, where applicable, international data transfer mechanisms.

iv. Business Acquisition / Transfer

In case of a sale, merger, restructuring, or investor transition involving all or part of our business, personal data may be transferred to the relevant third parties as part of the transaction, subject to appropriate confidentiality and data protection obligations and continued protection consistent with this Privacy Policy.

v. Legal Authorities

• Courts, regulators, law enforcement, or other public authorities when required by law or where we reasonably believe that such disclosure is necessary to comply with legal obligations, protect our rights or the rights of others, or to detect, prevent, or address fraud or security issues.
• We use third-party processors—such as hosting and cloud providers, IT security and maintenance providers, analytics platforms, customer relationship management (CRM) tools, email and communications providers, customer support tools, and marketing / advertising platforms—who act under our instructions and are contractually obligated to comply with GDPR / PDPL, maintain appropriate security measures, and process personal data only for the purposes specified by us.
• We may disclose personal data to courts, regulators, law enforcement, or other public authorities where required to do so by law or where such disclosure is necessary to protect our rights, your rights, or the rights of others.

vi. Business Partners and Affiliates

With your consent where required, or as otherwise permitted by law, we may share personal data with selected business partners in connection with joint offerings, integrations, or co branded services involving the Hayy.AI App, and such partners are required to protect your data in accordance with applicable data protection laws.